Content Marketing is a great way of getting your brand out there, but if it isn’t quite working, why not follow our 5 easy steps to improve your content.
There can be many reasons why your content isn’t working its magic. It’s common knowledge that content marketing is a slow burner – it may not offer instant results (unless it’s the next viral sensation), but with the right plan in place you’ll find it pays off in the long run.
To make sure your efforts aren’t a fruitless endeavour, check out our 5 easy steps to improve your content marketing:
Making a plan is essential if you want to improve and keep on top of your content. A content strategy will not only help you keep track of the work you’re doing and give your plans more structure, but it will help you identify what you want to achieve.
For example, you can use it to determine what numbers are important to you, such as conversion rates, traffic, views, shares etc. and shape your content around your goals.
Reach your audience
This doesn’t necessarily mean sharing your content (we’ll cover that a little later). Reaching your audience means understanding your audience. Knowing what type of content they’re looking for is half of the battle won, as it lets you focus your content and know what you need to be creating to draw in your audience.
Keep an eye on what content works and what doesn’t. By knowing which pieces of your content are popular, you can begin to learn what your audience are interested in and produce more and more content that appeals to them.
This may seem like an obvious one, but it’s important to stay consistent throughout your content. Stick to your brand’s tone of voice. It doesn’t matter whether you’re creating content for social media or a blog post, your tone and style should remain the same; after all, you’re the same brand from one platform to another.
(For a bit more information on tying your content/social marketing together, check out our blog here.)
Sharing is caring, as they say. But do you share your content? It’s easy to post a blog online and let it sit there, virtually unread. Instead, make it a priority to share your content. Social media is your friend here.
Whether you use Facebook, Twitter or Instagram, or all of the above, you can use them to your advantage by sharing your content for your wider audience to see. Keep sharing and engaging with your audience, and your views should be on the up.
Keep an eye on it
Remember back in the ‘make a plan’ section we mentioned what you wanted to achieve (conversion, views etc)? Well, it’s all well and good aiming for that, but what about monitoring results?
Keep your eyes peeled on your views, conversion rates, traffic etc. This way you’ll be able to see what works and what doesn’t, meaning you can adapt your future content based on your findings and create content that does the trick every time.
So, there you have it – our quick round up of small changes that may make a big difference.