Learn the ins & outs of digital
Our free workshops explore a range of digital topics, including SEO/PPC, email, social media, marketing automation, and more.
The sessions are interactive and informal so there’s plenty of chance to ask questions. (The rule is that there are NO silly questions.) See which workshop is right for you and reserve your place.
May 2017 Workshops
Chose the right Decoding Digital workshop for you
Becoming the Modern Marketer
The digital landscape is maturing, and this demands a greater emphasis on strategy and skills.
This workshop is geared for marketing professionals and those who manage marketing teams, and explores a number of vital topics.
- Digital strategy – taking technology to the boardroom
- Understanding customer needs and intent
- Integration – connecting your website to ‘everything else’
- Omni-channel marketing – your customers are no longer just in your browser
- Understanding the buying funnel, and personalisation
Our Marketing Automation workshops explore the emerging world of lead nurturing, demand generation and engagement marketing.
These sessions are suited to sales and marketing directors/managers with an understanding of ‘traditional’ digital marketing, who are looking to move their organisation towards segmented, triggered marketing activity.
- Lead nurturing
- Automation platforms
- CRM integration
- Sales v marketing
Our SEO/PPC workshops explore the organic/paid search arena in more detail.
These sessions are geared towards ambitious marketing managers and business owners, who want to understand the difference between the two approaches, and the factors which generate success.
- SEO v PPC
- Quality scores
- Campaign best practice
- Budgeting and ROI