• Decoding Digital Workshops

    Boost your marketing know-how with our free workshop sessions

Learn the ins & outs of digital

Our free workshops explore a range of digital topics, including SEO/PPC, email, social media, marketing automation, and more.

The sessions are interactive and informal so there’s plenty of chance to ask questions. (The rule is that there are NO silly questions.) See which workshop is right for you and reserve your place.

Which Workshop?

Chose the right Decoding Digital workshop for you

Becoming the Modern Marketer

The digital landscape is maturing, and this demands a greater emphasis on strategy and skills.

This workshop is geared for marketing professionals and those who manage marketing teams, and explores a number of vital topics.

  • Digital strategy – taking technology to the boardroom
  • Understanding customer needs and intent
  • Integration – connecting your website to ‘everything else’ 
  • Omni-channel marketing – your customers are no longer just in your browser
  • Understanding the buying funnel, and personalisation

Marketing Automation

Our Marketing Automation workshops explore the emerging world of lead nurturing, demand generation and engagement marketing.

These sessions are suited to sales and marketing directors/managers with an understanding of ‘traditional’ digital marketing, who are looking to move their organisation towards segmented, triggered marketing activity.

  • Lead nurturing
  • Automation platforms
  • Segmentation
  • CRM integration
  • Sales v marketing

Acquisition: SEO/PPC

Our SEO/PPC workshops explore the organic/paid search arena in more detail.

These sessions are geared towards ambitious marketing managers and business owners, who want to understand the difference between the two approaches, and the factors which generate success.

  • SEO v PPC
  • Quality scores
  • Campaign best practice
  • Creative
  • Retargeting
  • Budgeting and ROI